Hans De Keulenaer is programme manager ‘Electricity & Energy’ at the European Copper Institute (ECI), a non-profit organisation working towards the support and expansion of copper and copper alloys’ markets in Europe. His responsibilities at the ECI comprise strategic planning, market research, campaign development and programme management. Hans De Keulenaer obtained his Master degree in electrical engineering and MBA from the University of Louvain (Belgium). He has over 20 years of experience in running pan-European and global marketing campaigns for companies and international organisations in the industrial sector. His current interests are sustainable energy systems, quality of supply, smart & age-adaptive building installations, energy regulation and the use of novel web-based technologies for B2B marketing.